Save yourself a few minutes of your precious time, and let us do all the thinking for you! We've long since lost count of the number of videos we have produced for clients so diverse, there's useful experience in there for just about every client we serve. Here are some basic FAQs for making the most of your video production budget in today's creative economy. Make your marketing and video production budgets stretch as far as absolutely possible.

FAQs for getting the best from your video production budget in Johannesburg

1. DO YOUR RESEARCH when you're finding the right video or media company. You may be astonished at the range of quotes you get with the same brief. Remember that you are probably engaging with everyone from keen film students desperate to land their first job, to experienced production companies who can deliver a world-class video for you. So - find out which one you're talking to! Make sure you have seen a show reel or multiple examples of previous work done by the video production company themselves. Do they have professional standards and understanding of business, marketing and industry factors? We've spent a lot of time fixing awful failures for companies that went with the cheapest quote - and then could not use the poor quality videos they were delivered.
2. PLAN, PLAN, PLAN every last aspect of your video shoot and your outcomes. You will get the most from your budget when you've planned properly. When it comes to social media videos - and that's almost everything these days - you may be able to produce several videos in a single day of filming, if you have planned your locations and content carefully.
3. USE WHAT YOU'VE GOT, such as staff as presenters and extras. There's usually some talent hanging around! Obviously, we're not talking about full-on acting jobs here, but filling your videos with your own staff is a no-brainer when it comes to keeping your costs down.
4. BE SURE OF THE CONTRACT before you blithely accept it. Check that you agree with the terms and conditions of the video production company before you start on your creative video journey with them. The last thing you want is to do weeks of work - and then realize you don't own 'your' footage, or some other clause you didn't read.
5. BE AS UNIQUE AS YOU CAN - which is saying a lot in this era of over-communication and presentation. It's not easy to stand out from the crowd. Try to be as human and relatable as possible - people are looking for that human, authentic interaction in a world of over-stimulation and AI over-production. What is it about you, your company or your product, that makes you stand out from the crowd? Start there.
6. NAIL DOWN THE BUDGET for your video production with a clearly communicated brief. We give all our clients a project price, not an hourly or daily rate. So if things take longer, it's our problem,. not yours. Know what your outcomes are from the start so you can hold the video production company accountable for the end result - which you agreed on at the start. Good communication is the first and biggest step to making sure you get the video results you were hoping for.